The state of the retail sector under a global health crisis

Abstract

The advent of a global health crisis caused drastic changes in people's lives, in every aspect: life at home, work, studies, vacations, entertainment. The purchase of consumer goods, obviously, was also affected by the pandemic; however, this impact did not affect all individuals or all retail establishments in the same proportion. This work precisely emphasizes the different ways in which both consumers and retail businesses have felt these changes, the challenges they have faced, the decisions they have made, and the paths they may choose in the near future: the former to satisfy their needs, and the latter to curry favor of customers and create a consistent offer of products and services in line with reality in times of crisis.