Escobar Terán, Harold Elbert, Emma Yolanda Mendoza Vargas, Jhon Boza Valle, and Gabriel Castro Ronquillo. “Social Marketing, a Perspective from the Brand Drive and Entropy”. Revista Tecnológica Ciencia y Educación Edwards Deming 5, no. 2 (December 17, 2021). Accessed April 28, 2026. https://revista-edwardsdeming.com/index.php/es/article/view/75.