Digital marketing trends and their impact on commercial micro-enterprises in the city of Guayaquil

Abstract

Currently, there is a constant growth and economic development in the city of Guayaquil. Part of this, thanks to a sector such as wholesale and retail trade that contributes substantially on the real gross domestic product GDP (constant). In the present research, we reviewed theories related to online and offline digital marketing and how they contribute to the digital marketing of commercial microenterprises. To gain new insights and a new point of view on digital marketing trends, the study applied the qualitative research approach. It is concluded that digital marketing has a transcendental impact on local economic growth. Its added value to this economic sector carries weight in this new post pandemic era.